Celebrating 45 Years of Connections with a new look:
Thank you to our longtime friends and supporters at Altria Group for working with us on our rebranding project. Timed to coincide with the celebration of our 45th anniversary, the reveal of our new logo beautifully represents the dawning of a new day. Thank you to the creative and thoughtful team behind this pro-bono project, who offered their time and talent and hours of conversation over Zoom with our team to fully understand Circle Center and provide a visual representation that perfectly encompasses who we are.
While this project was significant for many reasons, the timing of it was truly serendipitous. Working on this project in secret gave us a sense of excitement and hope that was otherwise difficult to find in 2020 in the midst of the darkest days of the pandemic. Although the sun in the new logo is representative of who we are and of the promise of a day full of joy, friendship and activity spent at Circle Center, it will always hold special symbolic meaning of the promise of a new day after the darkness of night.
Along with our new logo, we are excited to reveal our updated tagline, mission and vision. Our new tagline captures the power in the simplicity of what we provide to our participants, care partners and community: Personal. Quality. Care. Though the core of our mission and vision have never wavered from our original commitment that we made 45 years ago, we’ve taken this moment to refine and refocus, and to remind ourselves and those that we serve, why we do what we do every day.
We hope you enjoy it as much as we do.
To champion the independence and well-being of aging adults and their care partners by providing comprehensive, personalized care for daily life.
A caring community that supports aging adults and their care partners with the resources to thrive with purpose and dignity.